We're kicking off 2016 with another website launch. More of a microsite built exclusively for a brand new product launch, www.berktektransceivers.com was unveiled to the public on Sunday, January 31. When we sat down to discuss the new product Berk-Tek was bringing to market, we were tasked with creating a multi-level campaign that would break the news of this revolutionary product at one of the industry's biggest and best trade shows, BICSI Winter 2016.
Outside of a product brochure and in-event advertising, we discussed how we could release this new product to market with an innovative and creative microsite that utilizes a parallax scrolling effect and consistent design across the entire campaign. The result is a beautifully designed and incredibly user-friendly five-page microsite that showcases Berk-Tek's new transceivers. A true revolution in network infrastructure solutions.