Dean Marketing Launches Transceiver Microsite

Homepage screenshot for www.berktektransceivers.com

We're kicking off 2016 with another website launch. More of a microsite built exclusively for a brand new product launch, www.berktektransceivers.com was unveiled to the public on Sunday, January 31. When we sat down to discuss the new product Berk-Tek was bringing to market, we were tasked with creating a multi-level campaign that would break the news of this revolutionary product at one of the industry's biggest and best trade shows, BICSI Winter 2016.

Outside of a product brochure and in-event advertising, we discussed how we could release this new product to market with an innovative and creative microsite that utilizes a parallax scrolling effect and consistent design across the entire campaign. The result is a beautifully designed and incredibly user-friendly five-page microsite that showcases Berk-Tek's new transceivers. A true revolution in network infrastructure solutions.

Dean Marketing Wins Fall 2015 Digital Health Award for #MovingMedicineForward Social Media Campaign

This image represents a collage of just a handful of the more than 25 creative images utilized in the #MovingMedicineForward campaign.

The crew at Dean Marketing is pleased to announce that we have been awarded Silver in the Digital Health Awards: Fall 2015 Facebook category for our Reading Health System #MovingMedicineForward campaign, the highest honor given in this category for the Fall 2015 awards.

Kevin Bezler, Director of Client Services and Social Media, remarked, "We're incredibly proud of this achievement. It's not every day that all of the hard work and dedication you put into a community awareness social media campaign gets recognized on a national level. This award is a culmination of nearly a year of interviews, photo shoots, and consistent design and messaging and wouldn't have been possible without the incredible support we received from our client, Reading Health System, and the aesthetic established by our Creative Director, Jackie Stanislaw."

#MovingMedicineForward is a multi-level digital and social media campaign and strategy that focuses on creating a community awareness for the new 476,000 square foot surgical and in-patient tower being constructed on the Reading Hospital Campus at 7th Avenue. The campaign included multiple channels to market such as Twitter, Google+, YouTube, and Instagram. Dean Marketing, a leading Berks County advertising agency located in Reading, PA, thanks the Digital Health Award committee for recognizing our work as a top effort in the nation. For more information on the new facility at Reading Health System, visit www.readinghealth.org/seventhavenue.

Berks Ballet Theatre presents The Nutcracker!

No need to go to New York for extraordinary ballet by talented dancers.  Go see Berks Ballet Theatre's production of The Nutcracker this weekend sponsored by Boscov's!  We're proud to help this non-profit organization by designing the program and producing t-shirts for the event.  "I'm extremely excited to see this year's production," said Dean Frymoyer, Managing Member.  "Until we became involved, I had no idea such talented people lived here in Reading, PA.  And thanks to Kelly Barber, Artistic Director, and Nathan Bland, Ballet Master and Resident Choreographer, we created t-shirts that will be for sale at all performances with all proceeds going to Berks Ballet Theatre."

Dean Marketing Redesigns Festival Website

Homepage screenshot of the ALL-NEW Fire + Ice website design from Dean Marketing.

Dean Marketing is pleased to announce the redesign of the Reading Fire + Ice Fest website, an annual winter arts and music festival held in downtown Reading, Pennsylvania. "We're ecstatic to be a part of such an incredible community event right here in our hometown. To be able to provide communications and design services to the Downtown Improvement District and help them take this festival to the next level is an amazing opportunity," said Kevin Bezler, Director of Client Services and Social Media for Dean Marketing. In addition to the all-new website, Dean Marketing is also working on a variety of other marketing collateral needed to properly promote this event.

Visit www.readingfireandicefest.com for the full experience.